Our vision at Pernod Ricard South Africa is “Authentic Brands and Authentic People creating the most respected spirits company in South Africa”.

We also support Pernod Ricard’s global ambition to become No.1 in the industry worldwide. This means commitment to being at the forefront of driving growth in the wine and spirits industry. This is a mind-set of those who dare to create, to innovate and to change the rules. This is why innovation is at the heart of our local and global strategy.